With a small team, I created a membership model for Cuba’s first independent digital media outlet. This involved developing a business plan with a competitive analysis, user research, and marketing and financial plans. We won the associated course's business model competition, and the membership model launched in 2017.

I proposed and implemented changes to the website’s information architecture and content to improve navigation and comprehension for non-librarians, such as potential donors.

I launched a monthly newsletter to increase JDNA's brand awareness and position it as a leading resource for digital journalism archiving.

I grew JDNA's brand awareness and online presence through developing and executing marketing and social media plans.

With a small team, I created a business plan for a legal content vertical. I specifically conducted a competitive analysis and user research to assess the viability of this new vertical, which the insights supported.

As one of the first members of this news startup, I cultivated audience and influenced overall strategy and operations:

• Developed engagement strategies to raise brand awareness and increase readership, setting direction for two social media coordinators to execute.

• Compiled monthly Google and social media analytics reports and recommending strategic changes from audience insights and direct user feedback.

• Matured operations through work on the employee guide, product strategy and the marketing plan.

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I improved Global Journalist's online presence and audience engagement:. Highlights include

• Compiling weekly Google and social media analytics reports, then making recommendations that resulted in content strategy changes.

• Managing its LinkedIn presence, with a focus on engaging professionals with content and creating brand awareness.

• Connecting with journalists and media influencers and encouraging them to engage with content.

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