Research

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In 2015, as the American Press Institute’s summer fellow, I planned and led a strategy study about how voice used in social media posts impacts engagement, talking with engagement editors in local newsrooms across the country and analyzing Facebook posts. I published these insights in “Finding a voice on social media: Insights for local newsrooms.”

I also co-authored a study for which I conducted content analysis. Facing change: The needs, attitudes and experiences of people in media looks at what more than 10,000 journalism and communication school graduates are doing professionally — and how what they learned in school fits in.